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  1. Tracking Leads in Google Analytics vs. Conversion Tracking in Convertable

    June 23, 2016 by convertableblog

    Google Analytics is by far the most popular website visitor tracking platform in use on the world today, primarily because it’s free while also being very robust. (And by “free”, I mean you are giving Google access to all of your website data in exchange for being able to use their software without having to pay any money.  Anyway, I digress since this is not the topic of this post!)

    If you use Google Analytics to track your website and marketing campaigns, then you are likely already using the Google Analytics conversion tracking features to measure the performance of your traffic in order to determine which marketing efforts are generating the most sales or leads through your website. Google Analytics conversion tracking works extremely well for tracking online sales for ecommerce sites since the transaction is able to be captured and tracked through the entire checkout process. But when it comes to tracking leads submitted through contact forms, there are several areas where Google Analytics comes up short.

    Tracking Leads in Google Analytics – How Does It Work?

    Basically, the way you set up conversion tracking in Google Analytics for contact forms is to add a specific tracking code to the “Goal” page that the user sees upon a successful form submission. Usually this is some sort of “Thank You” page. By viewing this page, the tracking code gets triggered to tell Google Analytics that a conversion was successful.

    What is wrong with just using Google Analytics to track leads?

    First and foremost, once a lead is submitted, Google Analytics can no longer track it each step of the way through the sales pipeline to determine if the original lead ever converted into a sale. This is a huge and critical gap.

    Second, Google Analytics can tell you where all of your conversions came from, but there is no way to look up the source of any specific individual lead.  So let’s say you generate 20 leads through your website this month because you are a running a Google AdWords pay-per-click campaign along with a promotion on Facebook. Both campaigns cost you $1,000 each. Within Google Analytics, you can see that 18 of those leads were generated by the Facebook promotion and only 2 leads were generated through the AdWords campaign. So the cost-per-lead of the Facebook promotion is $55 per lead while the AdWords campaign generated leads at $500 each! So by simply using this data, it’s easy to see that the Facebook promotion is generating a lot more leads at a much lower cost-per-lead so let’s stop doing the AdWords campaign since we only got two leads at ten times the price! Makes sense, right? Ah, but no so fast.  Which brings me to my next point.

    Third, Google’s Privacy Policy states that Google Analytics user’s data must be kept private. So there’s no way to identify which individual lead ever converted into a sale. That’s where Convertable comes in and saves the day!


  2. Convertable WordPress Plugin Nearing 5,000 Downloads in WordPress Plugin Repository

    June 5, 2014 by convertableblog

    The Convertable WordPress plugin has really started to pick up steam as more and more people are downloading it from the official WordPress Plugin Repository, and now we are very close to the 5,000 download milestone.  As a result, we are currently listed as the eighth ranked “Upcoming Star” on Vladimir Prelovac’s list of Best New WordPress Plugins (as of June 1st, 2014).

    convertable-wordpress-plugin-rising-stars

    While we still have a long ways to go if we hope to catch up to the most popular WordPress plugins with millions and millions of downloads, this is still very exciting for us since there are over 30,000 plugins to choose from and it’s very easy to get lost in the crowd. We plan on keeping this momentum rolling by adding a lot more features to the plugin in the very near future.

    As always, if you have any questions or suggestions for how we can improve Convertable, please don’t hesitate to hit us up via email or Twitter!


  3. Convertable Review Roundup Part 2

    June 1, 2014 by convertableblog

    It’s been awhile since our last blog post so I figured it was time to provide a quick update about some of the coverage Convertable has gotten recently.

    Convertable Review Roundup Part 2 – (see part one here)

    Search Engine Watch – “26 Free Must-Have Tools for PPC Success

    Does What – “Interview with Patrick Smith of Convertable

    ManageWP – “Top 10 Free WordPress Plugins of the Month

    Social Media Examiner – “How to Create and Promote Explainer Videos” (featuring Convertable’s video!)

    Beyond The Paid – “26 Free Tools for PPC

    Web Hosting Billboard – “10 Fresh Tools and Resources for Web Designers and Developers

    The Startup Pitch – “Pitch for Convertable

    Downgraf – “15 Fresh & Useful Resources for Web Designers and Developers

    Griphon Marketing – “10 Must-Have PPC Tools for Any Marketer

    Theme Leopard – “9 Creative WordPress AdWords Widgets


  4. Stop Asking Your Users ‘How Did You Hear About Us?’

    January 17, 2014 by convertableblog

    The majority of websites have contact forms on them and a lot of them include the question “How Did You Hear About Us?” as an option right before the submit button. Obviously, the goal of asking this question is to try and figure out which marketing or advertising campaigns are generating the most qualified leads, which is incredibly useful information for any business. However, this is the wrong way to go about it for a few reasons –

    1. Each additional form field hinders conversions – It might sound ridiculous that including just one additional field for a potential customer to fill out would have a noticeable impact on the conversion rate, but it does. The goal should be to make it as easy as possible for users to give you their information and having any unnecessary fields will likely drive some potential customers away. Not to mention the fact that the question “How Did You Hear About Us?” only provides a benefit to you and does not provide any value to the person filling out the form. Check your forms to make sure you are only requesting information that is vital to qualifying the lead. If you really want to ask for a user’s full mailing address or fax number, you can certainly do so when you follow up with the lead.
    2. Inaccurate data – Many users do not like to be bothered with this question since it doesn’t matter to them, and thus many of them will simply make a choice at random just so they can finish completing the contact form submission process and get on with their busy lives. Of course this means the actual source of the lead is not going to be accurate 100% of the time which may lead to making bad business decisions based off of flawed marketing data. You can avoid falling into this trap by removing the question altogether from your website forms and again, asking the potential customer how they found you when you follow up with the lead.

    Now that you’ve gone ahead and removed this question from your contact forms, I bet you’re thinking “I still want that information so now what do I do?” And lucky for you, Convertable is here to save the day! Here are some ways Convertable will solve this problem –

    1. Automatically tracks the source of every web lead – With our real-time analytics features, every web lead generated through your website will instantly include full analytics data alongside the information provided through the form. This all happens automatically without having to annoy your visitors with additional form fields.
    2. Much more accurate – Convertable enables you to track the traffic source, keyword, location, host name, browser, landing page, time spent on site, pages viewed, previous visits and more for each individual user. This means you will be able to see how the user first found your site so you can give proper credit to the appropriate advertising or marketing channel for originally bringing the customer to your site.
    3. Easily measure ROI of marketing campaigns – Convertable’s lead management dashboard also enables you to update the status of each lead throughout the entire sales process. Once a deal is closed, the amount of revenue generated can easily be attributed back to the original source of the lead so you can truly measure the ROI of all of your marketing campaigns. This includes SEO, pay-per-click (Google AdWords, adCenter, etc), social media (Facebook, Twitter, LinkedIn, etc), banner ads, email newsletters, referring sites and so on. Basically anything you want!

    So there you have it. If you want to start tracking the source of every single one of your website leads in order to make better marketing decisions, make sure to check out Convertable!


  5. How To Figure Out Which Lead Was Generated By Which Conversion

    December 10, 2013 by convertableblog

    The contact form is the core feature of nearly all lead generation websites. A potential customer visits the site, fills out a contact form and waits to get a response from the company via email or a phone call. On the company side, most leads generated through websites are simply just emailed directly to a representative who will then take the next steps to follow up and qualify the lead before moving any further down the sales funnel. Oftentimes, the lead emails only consist of the contact information and a message that the user provided in the contact form. Since the company is only receiving this information in an email without any kind of analytics data, it is not possible to instantly determine how this potential customer found your site. And as the lead goes further down the sales pipeline and ends up resulting in a closed sale, it is extremely difficult to try and go back to the beginning of the sales process and figure out how the customer originally found your site in order to accurately attribute the revenue generated to a particular marketing channel.

    Of course, the majority of people who run websites are already aware of (and hopefully actively using!) web analytics and conversion tracking. In most cases, they are using Google Analytics, which is by far the most popular web analytics tool in the market primarily because it’s free yet very robust. For the most part, Google Analytics will be sufficient for most website owners, especially those who are running ecommerce sites or sites otherwise not being used for generating leads through contact forms. But using only Google Analytics and its conversion tracking features for tracking contact form submissions is woefully inadequate for any serious online marketer. Why? Because the web analytics data is not attached to each individual lead and tracked all the way through the end of the sales cycle.

    For example, let’s say you own a small dog training business in Richmond, Virginia. A potential customer, who we’ll call Susan, visits your website and fills out a request information form since she needs professional help to get her Peekepo to stop chewing on her coffee table. You instantly get an email with the information Susan provided and follow up with her. Susan decides to attain your services and pays you $200. But how did Susan find you in the first place?

    Google Analytics can tell you that a lead (conversion) was generated by a Google AdWords campaign for the keyword phrase “dog trainers in Richmond, VA.” But wait, you also received three other web leads on the same day, all from different marketing campaigns. How do you know which email inquiry was generated by the Google AdWords campaign for the search “dog trainers in Richmond, VA” and which inquiries were generated by your Facebook page, your email newsletter or your banner ad on the local newspaper’s website? Which marketing channel should be given credit for generating $200 in revenue? By using just Google Analytics, you have no idea which lead was generated by which conversion and thus you cannot accurately measure ROI for any of your marketing campaigns.

    Perhaps the opening line to a blog post on Unbounce.com says it best – “The holy grail for most marketers I talk to is being able to track a lead – or even a sale – all the way back to the original source keyword.” Well, you’re in luck because we created Convertable to easily bridge this gap between conversions and leads so you can automatically track the source of each and every website lead all the way down to the end of the sales process without having to deal with any expensive, clunky and bloated full-feature CRM software platforms.

    Here is what Convertable will enable you to do –

    • Easily create a contact form with our drag-and-drop Form Builder (don’t have to mess with any HTML or SMTP/server settings!)
    • Capture analytics data and attach it to each email inquiry (including the original traffic source/keyword, location, pages viewed, previous visits, time spent on site, etc.)
    • Keep track of your leads in Convertable’s online dashboard so you can update the status of the lead throughout the entire sales process
    • Accurately determine ROI by attributing revenue to the proper marketing channel
    • Measure the true performance of every online marketing initiative – SEO, PPC, social media, email newsletters, banner ads, text links, etc.

    And if your website is hosted on the WordPress platform, then the Convertable WordPress plugin makes accomplishing all of the above even easier! Also, feel free to check out howConvertable compares to Google Analytics, Salesforce and typical contact forms. Otherwise, go ahead and get started by signing up for your free Convertable account right now!


  6. Convertable Review Roundup

    May 8, 2013 by convertableblog

    We just wanted to take the time to highlight some of the sites that have either interviewed us about or reviewed Convertable since we first opened up the free beta to everyone. We certainly appreciate the exposure each of these sites have given us and look forward to releasing more newsworthy features in the very near future, so stay tuned!

    Econsultancy.com – “Start Me Up! A Profile of Convertable” 

    AppStorm.com – “Prioritise Specific Customers with Convertable

    AppAppeal.com – “Contact Form Based Analytics

    MakeUseOf.com – “Convertable – A Smarter Contact Form for Your Website

    MakeUseOf.com – “Cool Websites and Tools – March 16th, 2013

    FeedMyApp.com – “Convertable: Taking Google Analytics to the Next Level

    WebDesignerDepot.com – “What’s New for Designers – January 2013

    StartCup.in – “Convertable – A Smarter Contact Form for Your Website

    RateMyStartup.com – “Capture Form Submission Data to Track Leads Through The Sales/Purchase Process – Convertable

    WeLoveSaaS.com (French) – “De l’Inbound Marketing grâce au « Contact Form » de Convertable

    Also, make sure to check out our self created profiles –

    AngelList.com – https://angel.co/convertable

    CrunchBase.com – http://www.crunchbase.com/company/convertable

    Facebook.com – https://www.facebook.com/ConvertableApp

    Twitter.com – http://www.twitter.com/convertable


  7. Your Contact Form Sucks

    December 10, 2012 by convertableblog

    You may have read this headline and thought, “wait a second, my contact form gives me name, email, phone, and message – it even throws an error message when someone sticks an ampersand in the email field.” Well I am here to deliver the bad news, your contact form still sucks and that’s bad news that I have struggled with for years.

    Like most web developers, I have put a contact form on nearly every website that I have built. I have wrestled with poorly documented PERL from outdated script archives and learned more about server configurations that I ever thought possible. To brag a little, I got pretty good at contact forms over the years.

    As I started learning more about my clients and their businesses, I found that most craved more information about their prospects. Where did that lead originate? What did they search for? How many times did they visit the site? The blank look on my face betrayed the fact that I knew that my contact forms sucked and there was little I could do about it.

    My partner Patrick Smith and I created Convertable for this very reason. We have found that the more information we could provide (in real-time) from each individual form submission, the smarter our clients could be about their sales process. If a website owner knows that their best leads come from a specific term or knows if a user visited the site three times in the past week  – that information can be very powerful. They can allocate more money toward their top producing campaigns or prioritize prospects based on their searches.

    We have found Convertable to be particularly helpful for industries with longer sales cycles and for small to mid-sized businesses that don’t have the resources for expensive CRMs. Since each lead is databased, each lead can be tracked and analyzed well after the sale is closed. If you have ever tried to do this within Google Analytics, you quickly realize it does not provide individualized data.

    So, there. I said it – your contact form sucks. It feels good to get that off my chest.