You may have read this headline and thought, “wait a second, my contact form gives me name, email, phone, and message – it even throws an error message when someone sticks an ampersand in the email field.” Well I am here to deliver the bad news, your contact form still sucks and that’s bad news that I have struggled with for years.
Like most web developers, I have put a contact form on nearly every website that I have built. I have wrestled with poorly documented PERL from outdated script archives and learned more about server configurations that I ever thought possible. To brag a little, I got pretty good at contact forms over the years.
As I started learning more about my clients and their businesses, I found that most craved more information about their prospects. Where did that lead originate? What did they search for? How many times did they visit the site? The blank look on my face betrayed the fact that I knew that my contact forms sucked and there was little I could do about it.
My partner Patrick Smith and I created Convertable for this very reason. We have found that the more information we could provide (in real-time) from each individual form submission, the smarter our clients could be about their sales process. If a website owner knows that their best leads come from a specific term or knows if a user visited the site three times in the past week – that information can be very powerful. They can allocate more money toward their top producing campaigns or prioritize prospects based on their searches.
We have found Convertable to be particularly helpful for industries with longer sales cycles and for small to mid-sized businesses that don’t have the resources for expensive CRMs. Since each lead is databased, each lead can be tracked and analyzed well after the sale is closed. If you have ever tried to do this within Google Analytics, you quickly realize it does not provide individualized data.
So, there. I said it – your contact form sucks. It feels good to get that off my chest.